Changelog

What's new in Lantern.

New features and improvements, in the order we shipped them.

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10 updates

October 2026

Improved

Attribution

Sales by day on the AI visits chart

The daily AI visits chart in Attribution now shows each day's sales alongside the visits, so a spike in traffic and a spike in sales sit side by side.

Improved

Assistant

Ask which pages ChatGPT cited last week

The Lantern assistant can now break your citations down by AI assistant and answer for the exact dates you name.

New

Assistant

Ask the assistant for your top opportunities

The Lantern assistant now reads the same data as your Opportunities page. Ask for your top opportunities and it lists them, then opens the page beside the conversation.

Improved

Attribution

Muse gets its own line in Attribution

Visits from Muse now show under its own name in Attribution, beside the other AI assistants that send you shoppers.

Improved

Account

Owners and admins see every brand

Account owners and admins now have full access to every brand in their account, including brands added later. New team members start as editors.

New

AI Tracking

Any date range, on every page with figures

Pick an exact start and end date on Overview, Prompts, Citations, Products, Brand Positioning and Attribution, and every number on the page moves with it.

September 2026

New

Attribution

See where AI shoppers leave your site, and what it costs

Attribution now opens with up to three insights about where visitors from AI assistants drop off. Each names the pages and the sales at stake.

New

Assistant

A tool-by-tool guide to Lantern's MCP connector

Our new MCP docs list every tool in the Lantern connector and what each one reads. They also show how to connect it to Claude.

New

AI Tracking

Every page AI cites now has its own page in Lantern

Click any row in Citations to see which questions led an AI assistant to cite that page, and which assistants did.

Improved

Attribution

Zoom into AI shopper journeys in Attribution

The journeys chart in Attribution now zooms and opens full screen. A path that runs through a dozen pages is finally easy to follow.

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