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Resources
News and practical guides for ecommerce teams.
9 articles
Review the journey from an AI recommendation to the exact product, variant and available offer. Includes checks for stale links, missing details and substitutions.
Define the shopping task, required evidence, ownership and cost before choosing AI commerce software. Includes a worked pilot brief and vendor demo questions.
Build ChatGPT ads around a concrete customer need, support each claim on the landing page, and use distinct creative angles. Includes a worked retail example.
Andrew Lissimore explains how learned knowledge, live retrieval and product feeds shape shopping answers, and what a merchant can actually verify.
A worked product-page example covers visible specifications, valid structured data, provider-specific feeds and tests for variant, price and availability consistency.
Build fair comparison pages with dated sources, consistent criteria and explicit tradeoffs. A worked example shows how to answer a buyer's constraint.
Audit profiles, correct conflicting facts and pursue useful independent coverage. Separate tasks you control from editorial decisions and AI visibility outcomes.
Choose buyer, branded, educational and comparison prompts, preserve a stable measurement set, and avoid inflating results by removing questions where the brand performs poorly.
Use Fix your site, Publish content and Reach out to choose an action, inspect its evidence, review the work and measure what changed after publication.
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